About Johnnie Walker Blue Label Ultra
About Johnnie Walker Blue Label Ultra
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This is a globally allocated launch comprised of uncommon stocks, together with whisky from ghost distilleries that happen to be no longer in Procedure. Fewer than 888 bottles ended up designed around the globe.
Precise price savings would be challenge and product dependent, but in general, unbiased experiments clearly show that, all else equivalent, For each gramme of glass decreased that means over 50 % a gramme a lot less carbon emissions in generation.
Johnnie Walker’s five years of research and progress have meant the knowledge obtained is staying applied through the array of Diageo goods.
At just 180g without the closure, the Johnnie Walker Blue Label Ultra bottle has become created by adopting a examination-and-master model, developing and Checking out without limitation and imagining what the future of lightweight luxury packaging could provide.
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From peaty whisky to fruity whisky, lean on our expert insights to discover the complete variety and character of different whisky flavours.
Coupled with exterior glass makers, the brand name rethought all aspects of how the bottle is built, manufactured and transported: from hand-blowing the glass, to using a teardrop condition which, for The very first time at any time, meant reforming the iconic Johnnie Walker sq. bottle.
As well as redesigning the glass, imagined was presented to how the bottle could well be made and transported.
Weighing one hundred eighty grams, the Blue Label Ultra bottle can be a glimpse into the future of sustainable luxury spirits packaging
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It is a globally allocated launch made out of uncommon shares, which include whisky from get more info ghost distilleries which might be not in Procedure. Below 888 bottles had been made all over the world.
With much less than 888 bottles unveiled globally, Just about every bottle is separately numbered and offered in the luxury collector’s case.
“Rather than keep this new knowledge close to our chest, we’re energized to be offering a royalty-free of charge licence to our granted British isles patent to the planet.
In whisky packaging, luxurious usually indicates hefty—think thick bottles with hefty stoppers that double as trophies on the shelf. Johnnie Walker would like to upend that thinking and embrace the Idea that lithe is magnificent.
This is a a person-off bottle for now illustrating the artwork of your doable, as a design and style experiment and redefining light-weight as luxurious. We'll continue on to apply these learnings over the broader Diageo vary.
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Along with this, for The very first time in Diageo’s record, a license to our patent for light-weight-body weight glass beverage containers are going to be offered with a royalty-free basis to all as a method to motivate progress in the broader industry.